NTUC Link Private Limited’s mission is to maximise benefits and provide real value in the LinkPoints Loyalty and Rewards Programme. Incorporated in 1998, it aims to bring greater value and savings to members by having a stream of quality merchants offering LinkPoints and attractive rewards. With more than 970,000 members and over 600 participating merchant outlets, the LinkPoints Programme has grown to become one of the most popular loyalty programmes in Singapore. The programme continues to have the highest redemption rate in Singapore as well as a strong and healthy response rate to the offers.
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